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Hemp is hot, despite stoner myth | Winnipeg Free Press

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By: Matthew Boyle

Business booming at food producer Manitoba Harvest.

Mike Fata figures hemp could be the perfect food -- if only people would stop snickering.

Fata, 37, the co-founder of Manitoba Harvest, has worked for the past decade on transforming the sober cousin of marijuana from the butt of jokes into a supermarket staple.

The effort's paying off. Costco Wholesale, Safeway and Whole Foods Market now sell his products, and hemp is on the cusp of a breakthrough, thanks to looser cultivation bans and the food industry's hunger for nutritious plants. Even the stoner stigma is slowly abating as hemp gets recognized for its ability to deliver protein rather than psychoactives.

http://www.winnipegfreepress.com/breakingnews/hemp-is-hot-despite-stoner-myth-260570131.html?device=mobile
 

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